BTC UK HOLDING – UK
Business Trading Company UK (BTC UK) is a holding and investment company, specialising in the hospitality and real estate sectors in the UK.
Established in 2015, it is a subsidiary of Business Trading Company (BTC) – a leading holding and investment company in Qatar. BTC UK has a growing reputation as a source of growth capital for UK brands and a trusted partner for international expansion.
- NoMad Hotel
- Soho Coffee Shop
- Soho to Go
- Soho Coffee Co
- Euphorium Bakery
EUPHORIUM BAKERY
You may have heard of us because of our outstanding cakes and pastries, or perhaps its our inspired choice of baked savouries and artisan hand-made breads that caught your eye. One food critic said our croissants were “iconic” whatever that means so perhaps that’s how you found us. However your browsing landed you here we hope you’ll stay awhile, to find out more about our story, products or just to browse through the deliciousness on offer. Once you’ve found your way around you’ll know that we’ve been sounding the clarion call for better British baking since 1999 so do please feel free to join in – if there isn’t a Euphorium near you, don’t worry we’re on our way.
NOMAD HOTEL LONDON
The NoMad London will take residence in the heart of Covent Garden inside the
historic, grade II-listed building famously known as The Bow Street Magistrates’
Court and Police Station. As the NoMad’s first presence outside the United States,
NoMad London will continue to offer a culture of gracious hospitality combined withunderstated elegance and comfort.
The iconic 19th century building will be thoughtfully transformed into a 91-room
hotel with much of the original architectural features preserved and woven into
design. The building’s original Magistrates’ Courtroom will be reimagined as a space for private events and gatherings while a museum with rotating exhibitions will honor the history of the Metropolitan Police Force. A collaboration with New York based interior design firm Roman & Williams, the design draws inspiration from the original materials, color palette and elaborate architecture of the building and will pay homage to the decorative traditions of England’s heritage while exploring the relationship between the New York and London art scenes.
PROMISE INSURANCE SERVICES
Promise Insurance Services LLC is a licensed Insurance Broking
firm – Insurance Authority Broker Registration No. 22 under UAE Insurance Law No.6 of 2007 – established in 1988, now under new management.
Promise Insurance Services LLC is owned by Business Trading Company, known as BTC. BTC group a diversified group of companies, is the parent company having offices across United Arab Emirates, Qatar, Jordan, Lebanon, Bahrain, Oman, Kuwait, KSA and UK. Today the company is renowned for its proven expertise in developing and managing top-of-the-line shopping malls, leisure facilities, hotels, real estate properties and retail brands with a turnover of 6.5 Billion Dirhams.
We are interested in dealing with all main classes of insurance such as Motor, Non
Motor, Medical and Marine. The business of the firm is capably handled by a team
of enthusiastic and talented people who together have years of experience in the
insurance and service industries. This experience, expertise and a willingness to
‘go the extra mile’ is what gives our firm the competitive edge in dealing with the
insurance needs of our clients.
SOHO COFFEE UK
We’re not called SOHO by chance: Simple, Original, Honest, Organic.
We can’t believe it was back in 1999 that we opened our first store in Cheltenham,
our hometown. We haven’t changed a bit since day one. We’ve always believed food and drink should be far more than functional – it should brighten your day. Whatever the time, wherever you are, and whether you have five or fifty minutes.
Every night our kitchen becomes a hive of activity as our team work away to handmake everything you see in store, delivered fresh every morning before you’ve even got to work. Nothing but the freshest ingredients are chopped, marinated, roasted, drizzled, spiced and seasoned. Using what Mother Nature gave us to handmake every single wrap, salad and melt. Food simply done, done well.
We’re our own toughest critic. We’re always looking to improve and your enjoyment feeds our passion.