The natural progression of BTC’s strategy was the decision to acquire the licensing rights of some of the world’s most famous brands. BTC Fashion was established in 2000 with a vision of bringing the latest trends in international fashion to Qatar’s retail audience. To achieve its vision, BTC Fashion immediately began identifying the most appropriate retail brands for the Qatari market. In a short time period, BTC Fashion acquired the franchise rights for retail brands, ranging from high fashion wear, cosmetics and accessories to premium chocolate treats.
Key to BTC Fashion’s sustained success has been its expertise in identifying the latest international trends that precisely match the tastes and styles of the Qatari retail audience. Equally important has been its ability to ensure that the international retail brands that have been brought into its portfolio are provided with the right environment in which to prosper, both in terms of brand building and sales turnover. The Company’s team of marketing consultants has been extremely successful in capturing the soul of these international brands and translating their brand essence to the Qatari market.
Today, BTC has established a strong retail presence in the GCC region and throughout the Middle East and continues to grow on a day-to-day basis.